Perry launches ad highlighting state economy
Details of a new television campaign ad from Republican Gov.
Rick Perry, who is seeking re-election:
TITLE: "Working for Us."
LENGTH: 30 seconds.
AIRING: Starts Tuesday statewide.
SCRIPT:
Man in hardware store: "Thanks, Governor Perry, for cutting taxes for 40,000 small businesses. Every bit helps."
A real estate agent, posting a "sold" sign outside a house:
"The nation's top five housing markets are in Texas. Thanks,
Governor Perry."
Different man in another hardware store: "Thanks, Governor, for
standing up to Washington and fighting for Texas. For protecting
Main Street, not Wall Street."
Narrator: "To keep taxes low, Governor Rick Perry supports a
two-thirds vote of the legislature before taxes can be raised.
"No Texas governor has cut more taxes, or vetoed more wasteful
spending. Governor Rick Perry."
KEY IMAGES: Perry, wearing a coat over a denim shirt, is seen
leaning over a tractor, chatting with a man. Then, the ad jumps to
three different small business owners -- a man in a bustling store,
a real estate agent outside a newly sold house, and another man in
a hardware store -- to relay their messages. Various headlines flash
across the bottom of the screen as they talk. As the narrator
starts to talk, the scene moves back to Perry, now in shirtsleeves
and a tie. First, he's laughing with folks over coffee in a cafe,
then shaking hands in a warehouse and again at a construction site.
A close-up of Perry's face fills the screen as the narrator wraps
up and ends with the campaign logo flashing across the screen.
ANALYSIS: The ad uses images that have won Perry two full terms
as governor: the down-home country boy -- a man who dresses the
same, thinks the same and stays in touch with the average Texan. It
generally works for him. Unlike the tone of this campaign so far,
it's a feel-good piece, highlighting a state economy that's in
decent shape compared to other parts of the country.
While Perry did sign legislation that cut taxes for thousands of
small business owners, it's come at a cost. The business tax is not
generating the money it was supposed to and the state will face a
multibillion deficit because of it. The business tax he cut is the
same one he established a few years earlier.
And while Perry did fight Washington in rejecting a portion of
President Barack Obama's economic stimulus package, the state used
billions of the federal aid to balance the state budget, avoiding a
possible financial disaster.
THE OTHER SIDE'S 2 CENTS: "After Rick Perry's nine-year record
of increasing spending, expanding the size of government and
getting bailed out by the Obama stimulus, its clear Texas needs a
new governor like Kay Bailey Hutchison who will get about the
business of laying the foundation to keep Texas strong 20 years
from now," said Hutchison spokeswoman Jennifer Baker.
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Analysis by April Castro, Associated Press Writer.
(Copyright 2010 by The Associated Press. All Rights Reserved.)
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