The Last Days of the Perry Campaign: End Game in South Carolina
Premature obituaries are not uncommon in politics. The former Vice-President and 1960 Republican presidential nominee wrote his own after losing the 1962 California governor’s race; bitterly vowing to the press that they “would not have Nixon to kick around anymore” since he was finished with elective politics. We know how that turned out. In 2007 John McCain was labeled a political corpse in June when he ran out of money and let most of his staff go. One year later he had locked up the GOP nomination. Newt Gingrich suffered the same prediction in 2011 when most of his staff quit his flagging campaign; but last night he was still alive and kicking in a one-hour interview with Piers Morgan on CNN.
While acknowledging these mistaken predictions of political death, it is increasingly evident that, short of divine intervention, Campaign Perry is going to end in South Carolina next Saturday night. There remains great uncertainty as to whether Mitt Romney can win his third straight contest and be unstoppable in his drive for the nomination, but even if he falters, it is now clear that Governor Perry will not be the alternative the anti-Romneys rally behind. When Rush Limbaugh, who begged our governor to get into the race eight months ago, compares his former favorite to Fidel Castro for his attacks on “vulture capitalism,” the game is over.
Coming off a 0.7 percent showing in New Hampshire, polling in the low single digits in South Carolina, and running out of cash before the expensive Florida Primary on January 31, Governor Perry has no options left other than surrender.
Which leads to the next question: What went wrong? Just five months ago Rick Perry had roared ahead of Mitt Romney in every national poll and seemed to have a clear path to the nomination in Tampa. There have been a number of explanations, including his painful back, overrated successes based on winning elections in a very red state, bad advisors, etc., etc.. After 20 plus years of teaching a Political Marketing class at UH, let me throw in my two bits.
First, let me credit Campaign Perry with getting some important things right. They correctly sensed that Mitt Romney was a weak frontrunner in a weak field and thus the nomination was very much winnable. They correctly judged that they could quickly raise the money needed to launch a national campaign. They realized they could wait until August to formally enter the race and easily catch the field.
However, these big pluses were more than offset by the critical errors of the Perry campaign. Whether due to the governor’s very limited experience in competitive Republican primaries (the March 2010 contest against Kay Bailey Hutchison and Debra Medina being the only one), there were a number of avoidable mistakes that sunk the campaign. Let me focus on just one: Getting blindsided on the illegal immigration issue.
Much comment on the Governor’s poor debate performances has focused on the 57 second “oops” moment when he forget the name of the third federal department he was going to eliminate. But well before that brain spasm, his political stock had plummeted. Perry’s collapse came after the Tampa debate where he totally mishandled the immigration issue. In that venue, Perry not only defended the Texas Dream Act, but also lectured his conservative critics as “heartless” for questioning a program that has let a few thousand young adults qualify for in-state tuition at public universities. This self-inflicted wound reflected the candidate and his campaign’s failure to do due diligence on his vulnerabilities before getting into the primary debates. If such had been done, Team Perry would have known they were going to get hammered for this relatively modest program and would have been primed to rebut the attacks. This failure is mystifying to me because:
A) Rick Perry’s track to the nomination rested on his Tea Party credentials.
B) Numerous studies have documented the extreme hostility of Tea Partiers to any moderate policies addressing illegal immigration.
C) That being the case, a competent campaign and candidate would have been prepared to minimize the damage, not magnify it, as happened in Tampa.
To me, that was the real “oops” moment. This mistake did huge damage to a promising campaign, because it cost the Governor much of a national base that was just warming to his candidacy. Of course, he compounded that error in the following weeks, but nothing was as damaging as the mishandling of the Dream Act issue. Like Michael Dukakis and the Willie Horton issue in 1988, this one will become a classic example of how to fumble an issue with enormous consequences.
Finally, there is great irony in Governor Perry, who has been endorsed by the controversial anti-immigrant Sheriff of Maricopa County, Arizona, getting skewered as the liberal on the immigration issue. Politics can take some strange turns.
Dr. Richard Murray


Jay Root has a story in the Texas Tribune section of today’s New York Times examining Rick Perry’s years as a Democratic legislator in Austin in the 1980s. The story makes the point that Mr. Perry’s party switch in September 1989 was extremely timely, given the state’s shift to the Republicans in the 1990s that would put the convert into the lt. governorship in 1999 and thus in position to succeed George W. Bush after the latter’s election as president in 2000. There’s more than a bit of irony in the fact that Governor Bush beat Vice-President Al Gore, who, twelve years earlier, had recruited State Representative Rick Perry to co-chair his Texas bid for the Democratic presidential nomination.
Recent Comments